The true cost of data loss is multi-faceted, complex, and generally much greater than you imagine. For many companies, data represents an investment… something that had to initially be developed, collected, or obtained, and then maintained for months, years, or decades. It represents the handiwork of many employees over the course of many hours who have updated, edited, and perfected that data so it can optimally perform its function in your business environment. Data is also correspondence, like emails, IMs, and voice messages that may be small in size, but hard to replicate if lost.

true cost of data lossToo often, we think of data as just a tangible “thing” made up of bits, bytes, volumes, and drives that can be periodically backed up and “mostly restored” if lost. Let us assume that you have been fairly studious in your storage planning and confident that your data can be “mostly restored” from snapshots, the cloud, tape backup, or whatever means you use. Further, you are confident that even if your nightmare data-loss scenario occurs, you would never lose more than 1-hour worth of data. Sounds pretty good, right? Unfortunately, this is where many companies learn the hard lesson that having data backed up is a whole lot different than having data restored!

If your storage system takes frequent data snapshots, the recovery time from a failure may be costlier in terms of lost productivity than the cost to replace the lost data. Recovering and restoring data can be an hours-long process, particularly if you have an enterprise application that accesses multiple volumes of data (billing, sales, contacts, email, etc). Each of those volumes needs to be restored back to the exact moment in time so the data records remain synched. The represents hours of potential downtime for your employees, and lost revenue for your company.

The takeaway from this is that any data loss event, large or small, can have a significant financial impact. This knowledge is not lost on Core Evolution Group, and that is why they only sell Reduxio™ storage arrays which have a 1-sec recovery point objective (RPO). That means if your storage is infiltrated by a virus, ransomware, hackers, malware or the like, you can dial back the storage to the exact state it was in 1-second prior to the attack. (You can’t do that with snapshots!)

On the restoration side, the recovery time objective (RTO) is a matter of minutes (not hours), because volumes on Reduxio arrays are always synched during restore processes. (Snapshots don’t do that either!)

While data loss events can be expensive, preventing them with a Reduxio solution installed by Core Evolution Group is surprisingly affordable. If you are shopping for a mid-tier storage solution that truly delivers peace of mind, you would do well to add them to your list.

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